About TrendTide

Built by operators. Run for brands that need execution, not excuses.

TrendTide is a founder-led marketplace growth agency. We do the hard operational work that moves revenue — not the strategy decks that don't.

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Why TrendTide exists.

Most marketplace agencies manage from a distance. They run weekly reports, flag issues, and send recommendations. Execution stays with the brand — and the brand stays stuck.

TrendTide was founded to fix that. We operate as an embedded extension of your team, running the weekly cycles — PPC optimization, catalog fixes, Buy Box monitoring, listing updates, support cases — that keep a marketplace business compounding rather than stalling.

We work with a focused number of brands so every engagement gets direct founder access, not a junior account manager.

$13M+

In marketplace sales managed

5.78x

Portfolio ROAS

Active brands managed

What we believe.

01

The marketplace is a connected system. Managing PPC without fixing the catalog is burning money. We fix the root cause first.

02

Strategy without weekly execution is just a wishlist. The hard, boring work of daily optimization is what actually compounds revenue.

03

Reporting should tell you what was done, why it was done, and what happens next. Not just what the numbers were last week.

Meet the founders.

Shabbir Ghulam

Co-Founder & CEO

Shabbir leads TrendTide's vision and growth strategy, combining expertise in consumer psychology with marketplace marketing. His understanding of buyer behaviour and brand positioning shapes TrendTide's approach to listing optimization, conversion strategy, and brand storytelling.

Consumer PsychologyBrand StrategyUniv. of Melbourne

Zohaib Samana

Co-Founder & COO

Zohaib oversees operations, performance tracking, and scalable process design. With over a decade of corporate experience, he brings analytical precision to every engagement — from PPC architecture to reporting infrastructure.

OperationsUC IrvineStanford Certified

How we work.

Step 01

Diagnose

Full-store audit — listings, PPC, catalog, Buy Box, and reporting. We identify what's broken, what's wasted, and what's highest-leverage.

Step 02

Execute

Weekly optimization cycles — bid adjustments, listing updates, catalog fixes, support cases, and inventory signals.

Step 03

Report

Clear weekly report: what we did, what changed, what the data says, and what happens next.

Work with founders, not account managers.

Direct access on every engagement. No hand-offs. No junior teams.

Book a Growth Audit