TRENDTIDE
We handle the marketplace, you build the future.
TrendTide helps brands scale across leading e-commerce marketplaces. From strategy and content to performance marketing and operations, we manage every detail so you can focus on innovation and growth.
About TrendTide
Founded in 2024 by Shabbir Ghulam and Zohaib Samana, TrendTide helps brands scale across leading e-commerce marketplaces. From strategy and content to performance marketing and operations, we manage every detail so you can focus on innovation and growth.
Our Story
TrendTide began with a simple realization — most brands struggle to scale because they're busy building the future. That's where we come in.
Founded in 2024 by Shabbir Ghulam and Zohaib Samana, TrendTide was built to help brands grow intelligently in a fast-moving e-commerce world.
With a background in Psychology and Marketing from the University of Melbourne, Shabbir brings a behavioral understanding of how people think, choose, and buy — turning consumer insight into powerful brand strategy.
Zohaib, with a Business Economics degree from the University of California, Irvine, and certifications from Stanford University, brings over a decade of experience in data-driven decision-making. His background as a Vice President Business Analyst in the corporate sector shaped TrendTide's analytical foundation and operational precision.
Together, they built TrendTide to bridge the gap between brand vision and marketplace performance — combining strategic insight, behavioral science, and hands-on execution to deliver measurable growth where it matters most.
Our Mission
To be the trusted growth partner for brands, handling the complexities of online marketplaces so they can focus on what matters most innovation and business impact.
Our Vision
To build a world where brands can focus on vision and innovation, while we deliver measurable growth and marketplace leadership.
Why Choose Us
- •Expert-Led Strategy
- •Dedicated Partnership
- •Hands-On Execution
- •Committed Investment
- •Results-Oriented Growth
Our Values
- •Client-Centric Excellence
- •Data-Driven Innovation
- •Integrity & Transparency
- •Collaboration & Partnership
- •Continuous Learning & Adaptability
Our Services
From PPC management to exclusive brand partnerships, we provide comprehensive marketplace solutions to help your brand scale and succeed across leading e-commerce platforms.
PPC Management
Manual, data-driven PPC campaigns designed to maximize ROI and drive sales. From keyword research to campaign optimization, we handle everything to ensure every dollar spent generates measurable growth.
- •Fully optimized manual PPC campaigns
- •Keyword research and bid management
- •Real-time monitoring and performance optimization
- •Analytics and reporting on ROAS and TACoS
- •Scalable strategies for brand growth
Exclusive Brand Partnership
Partner with TrendTide for accelerated marketplace growth through dedicated investment and hands-on execution. We manage marketplace operations so you can focus on innovation and scaling your brand.
- •Dedicated Partnership & Hands-On Support
- •Initial 6 Figure Bulk Purchases
- •Tailored Marketplace Growth Strategies
- •10% MSRP Allocated to PPC
- •MAP Compliance, Returns & Refund Management
- •Prime Shipping & Fulfillment
- •Priority Access to Expertise & Insights
- •Enhanced Brand Visibility & Revenue
Marketplace Operations & Listing Optimization
TrendTide optimizes your brand's marketplace presence for visibility, compliance, and conversions. We handle listings, inventory, logistics, and reporting so your team can focus on growth and innovation.
- •Listing Optimization: High-converting titles, descriptions, images, and A+ content
- •Inventory & Fulfillment: Smooth stock management and delivery
- •Compliance: Keep listings platform-compliant and penalty-free
- •Performance Monitoring: Track KPIs and conversion trends
- •Returns & Support: Protect brand reputation and customer loyalty
- •Cross-Marketplace Expertise: Amazon, Etsy, Mercari, Walmart, TikTok Shop
- •Boosted Visibility & Sales: Strategic improvements for measurable growth
TrendTide at a Glance
Numbers that speak for themselves
Meet Our Team
The talented individuals behind TrendTide's success
Shabbir Ghulam
Co-Founder & Chief Executive Officer
Shabbir spearheads TrendTide's vision and strategy, blending psychology and marketing expertise to unlock growth for marketplace brands. His expertise in consumer psychology and brand strategy shapes TrendTide's data-driven approach to storytelling and growth.
Experience: Background in Behavioral Marketing Research
Education: Bachelor's in Psychology and Marketing, University of Melbourne
Zohaib Samana
Co-Founder & Chief Operating Officer
Zohaib oversees operations, performance tracking, and scalable processes. He brings analytical precision and operational excellence to TrendTide's marketplace strategies.
Experience: Over 10 years of corporate experience
Education: Bachelor's in Business Economics, University of California, Irvine; Certifications in Business and Information Technology from Stanford University
Kahlil Santos
Head of PPC
Kahlil leads TrendTide's PPC initiatives with a hands-on, data-driven approach, managing campaigns across Amazon, Etsy, Mercari, Walmart, and TikTok. By combining strategic targeting, manual optimization, and continuous performance analysis, he ensures maximum ROI, increased conversions, and efficient ad spend for partner brands.
Experience: 5+ years in e-commerce advertising and PPC management
Education: BBA in Marketing, Ateneo de Manila University, Philippines
Marcus Lee
Marketplace Operations Lead
Marcus oversees product listings, inventory, and compliance, ensuring seamless operations and peak marketplace performance across all platforms
Experience: 4+ years in e-commerce operations
Education: BA in Supply Chain Management, Michigan State University
Elena Ruiz
Creative Director
Elena produces creative content that boosts brand visibility and conversions. She oversees photography, copywriting, and visual strategy for listings.
Experience: 3+ years in creative design and e-commerce content
Education: BFA in Graphic Design, Rhode Island School of Design
What Our Clients Say
Don't just take our word for it - hear from our satisfied clients
"Partnering with TrendTide transformed Bed Scrunchie's growth trajectory. Their exclusive partnership model and hands-on PPC management delivered immediate visibility and measurable results — within months, 60% of our Amazon sales were driven by their campaigns. The team treated our brand as their own, going above and beyond at every step."
Jack Nekhala
Owner, Bed Scrunchie
Exclusive Brand Partnership & PPC Management
May 2025
Frequently Asked Questions
Everything you need to know about TrendTide's services and partnership model
We specialize in managing Amazon, Etsy, Mercari, Walmart, and TikTok Shop. Note: Shopify is not currently supported.
We run manual, ROI-focused campaigns — optimizing bids, keywords, and creatives continuously. Automated campaigns are avoided to maximize performance and maintain full control over your ad spend.
Yes! We've successfully served brands in the USA, UAE, and Australia, helping them expand across multiple e-commerce marketplaces.
While our services are scalable, we recommend starting with a $10,000+ ad budget to achieve optimal results and measurable growth.
Our Exclusive Brand Partnership model involves TrendTide investing upfront in select brands through 6-figure bulk purchases and dedicated support, aligning our success with yours for faster traction and sustainable marketplace growth.
We track performance using key metrics such as ROAS, TACoS, sales growth, and operational efficiency. Our transparent reporting ensures you see clear, data-driven results at every step.
Both. We enhance existing listings and launch new products, improving descriptions, visuals, A+ content, and keyword strategy to boost visibility and conversions.
Timelines vary by marketplace and product category, but most clients begin seeing measurable growth within 3–6 months of consistent strategy implementation.
Get In Touch
Ready to scale your brand across marketplaces? Get in touch with us and let's discuss how TrendTide can help you achieve your growth goals.